History

The 1950s may truly be styled as the years in which plastics literally crowded into the consumer markets. Leaving behind two decades marked by hardship, war and scarcity, the fifties was a period in which plastics came into their own. Durable and affordable, plastics also brought bright and clear colors to the endless range of new products that were introduced during these years. As new and improved coloring technologies were developed, companies specialized in colors for plastics entered the market.

Founded in 1961, Granula became one of the first specialized manufacturers of masterbatch to set up shop in Europe. In cooperation with a number of then leading additive and pigment producers, the company, which was located at that time in Meisterschwanden, Switzerland pioneered the production of color masterbatch in Europe. Later, the company also developed functional masterbatch products, designed to enhance the properties and performance of the final plastic product.

Alongside steady growth, not only did turnover increase but so too did investment in expertise and equipment, always with the aim of maintaining quality and service at the highest possible level. In 1997, we opened a new masterbatch production facility in Meerenschwand, Switzerland, to accommodate the increased production volume. Five years later, in 2002, a second production facility was established in Rudolstadt as Granula Deutschland GmbH. In 2025, Granula in Germany was sold to new owners and renamed due to differing markets and production focuses. Since 2026, Granula AG has been the sole brand owner of all Granula© brands

Now, over sixty years since its inception, Granula Group, as the company is known today, is a thriving and successful masterbatch producer, with a well-earned reputation for quality and customer satisfaction. We sell our proprietary compounds and formulated color, additives and combination batches in markets around the world, including Europe, Africa, the Middle East and Asia.